Brian Pasch, founder and CEO of PCG Digital Marketing, will present at the Innovative Dealer Summit, September 8, 2010. Pasch’s leadership message is entitled: “Car Dealers are Under Attack.”

Brian will walk attendees of The Innovative Dealership Summit through the unforeseen negative consequences of car dealers participating in popular inventory advertising models that are actually hurting their own direct website traffic!

Brian Pasch will also give examples of how car dealers can fight back against online attacks on their brand name by third parties, national publications and their competition.

2010 Innovative Dealer Summit

Denver, The Mile High City, will host representatives of the automotive industry at the Marriott Denver South at Park Meadows for a day-long leadership program on the latest in innovative technologies, social media marketing, search engine optimization, reputation management, sales, service, customer satisfaction, profitability and more.

Summit attendees will include dealer principals/owners, general managers, senior dealership managers and directors, Internet sales managers, business development managers, F&I managers, key dealership leaders, sales leadership, advertising and marketing consultants, controllers and other key decision makers.

Tim Jackson, director of the Innovative Dealer Summit, said, “Brian’s presentation will be very timely and one of the most popular and interesting of the conference.” The Summit will feature 30 emerging, compelling topics during the 12-hour conference.”

Brian Pasch Among Featured Guests

Brian Pasch, CEO and Founder of PCG Digital Marketing is a popular speaker and writer on digital marketing strategies for the automotive industry. He is an active blogger on the most visited social networks and forums for car dealers who seek to learn more about SEO, SEM, social media and leveraging the Internet to grow dealership sales.

Brian Pasch is also creator of the popular ASMA Awards which recognizes the best digital marketing platforms in the automotive industry. The awards will be presented this year at the 9th Digital Dealer COnference and Exposition in Las Vegas, October 13, 2010.

Pasch also recently announced the largest Automotive SEO Study for car dealers which will start on September 1, 2010.  The study will include 100 car dealers and span four months.  The results will be presented at the 2011 NADA Convention in San Francisco.

The Innovative Dealer Summit was created as a directive and priority of the Colorado Automobile Dealers Association. For more information visit www.innovativedealersummit.com

About Innovative Dealer Summit

• Scheduled from 8am to 8pm, September 8, 2010
• 36 action-packed hours of training during a 12-hour period
• Nationally recognized auto retail thought-leaders
• Top Internet marketing wizards will address dealers