Brian Pasch, founder and CEO of PCG Digital Marketing, will present at the Innovative Dealer Summit, September 8, 2010. Pasch’s leadership message is entitled: “Car Dealers are Under Attack.”

Brian will walk attendees of The Innovative Dealership Summit through the unforeseen negative consequences of car dealers participating in popular inventory advertising models that are actually hurting their own direct website traffic!

Brian Pasch will also give examples of how car dealers can fight back against online attacks on their brand name by third parties, national publications and their competition.

2010 Innovative Dealer Summit

Denver, The Mile High City, will host representatives of the automotive industry at the Marriott Denver South at Park Meadows for a day-long leadership program on the latest in innovative technologies, social media marketing, search engine optimization, reputation management, sales, service, customer satisfaction, profitability and more.

Summit attendees will include dealer principals/owners, general managers, senior dealership managers and directors, Internet sales managers, business development managers, F&I managers, key dealership leaders, sales leadership, advertising and marketing consultants, controllers and other key decision makers.

Tim Jackson, director of the Innovative Dealer Summit, said, “Brian’s presentation will be very timely and one of the most popular and interesting of the conference.” The Summit will feature 30 emerging, compelling topics during the 12-hour conference.”

Brian Pasch Among Featured Guests

Brian Pasch, CEO and Founder of PCG Digital Marketing is a popular speaker and writer on digital marketing strategies for the automotive industry. He is an active blogger on the most visited social networks and forums for car dealers who seek to learn more about SEO, SEM, social media and leveraging the Internet to grow dealership sales.

Brian Pasch is also creator of the popular ASMA Awards which recognizes the best digital marketing platforms in the automotive industry. The awards will be presented this year at the 9th Digital Dealer COnference and Exposition in Las Vegas, October 13, 2010.

Pasch also recently announced the largest Automotive SEO Study for car dealers which will start on September 1, 2010.  The study will include 100 car dealers and span four months.  The results will be presented at the 2011 NADA Convention in San Francisco.

The Innovative Dealer Summit was created as a directive and priority of the Colorado Automobile Dealers Association. For more information visit www.innovativedealersummit.com

About Innovative Dealer Summit

• Scheduled from 8am to 8pm, September 8, 2010
• 36 action-packed hours of training during a 12-hour period
• Nationally recognized auto retail thought-leaders
• Top Internet marketing wizards will address dealers

Darkness has a profound effect on my sleep cycle and room darkening shades at a Paris hotel made that very clear.

While I have been in Paris I have been sleeping much longer than usual.   Part of the reason is that my schedule over the past month has been very hectic and this vacation included much needed rest.  But what was surprising was that I was sleeping till 12:00 noon which is my normal 6:00 am back in New Jersey.

Today is my last day here in Paris before I head to Rome so instead of closing off the room darken shades, I left them open when I went to bed.  Miraculously, I got up around 6:00 am and was actually well rested.  The morning daybreak had brought some great light into the room but not piercing sun in my eyes.

It occurred to me that at home we don’t have room darkening shades so the darkness has a profound effect on my sleep cycle.  It may seem elementary to you but it was shocking to see just how much longer I can sleep in the darkness.

The good news is that three days of late sleeping has refreshed my body.  I went running in Luxembourg Gardens three days in a row and run about 2.6 miles a day.  Yesterday I also walked about 5 miles so my legs are really getting into shape.  Paris has been a great experience and I have found the will power to avoid eating a loaf of french bread every day.

The harder part is next: Tuscany.  The pasta….well you know.

I am traveling on holiday in Paris trying to write this blog post on a European keyboard and its very challenging. The “A” key for example is in the wrong place.

Here  are a few quick observations about Paris:

1. Many young people are smoking significantly more than in the US.
2. The ability to find vegetarian or vegan dishes is very hard.
3. The US dollar is stronger as compared to the Euro but food is still at NYC prices.
4. The  service levels at restaurants is strained by under staffing.
5. Buses were very easy to utilize but overcrowding is a buzz kill.
6. The food was wonderful, fresh and satisfying.

So, it has been 15 years since I was in Paris and I have a greater appreciation for this fine city.  I took a jog today in the Luxembourg Gardens and it was fantastic. The city was very clean and the people very accomodating.  Bravo Paris!

On July 28th, I will be leading a webinar sponsored by Dealers Edge to discuss dealer marketing strategies for the Cash for Clunkers program.

The CARS program is a great opportunity for car dealers to deliver great customer service and great prices on new car sales.  By combining factory rebates with the government CARS credits, dealers can help consumers get into a new car at prices never thought possible.

The webinar is designed to help dealers communicate the program rules accurately to consumers.  The webinar is also design to help dealers focus their advertising dollars in the most effective places.  You can register for the webinar online by clicking here.

This is what Dealers Edge put together for the email blast to their members.

Cash for Clunkers Marketing Webinar

The gun will sound on July 24 and it will be off to the races.  “Cash for Clunkers” is promising to bring more excitement and customers into your showroom than you have seen for a long, long time.  Those that focus on just the “qualified” clunker owners are making a big mistake as many more customers, ready-to-buy, will be in search of a deal.  Many “not qualifed” shoppers will be primed to accept a good used car deal or may just be moved by existing factory incentives!

Handle the customers properly and you will build your brand integrity in your local community.

Dealers Edge has waited till just after the “Rules” are released to make sure you can take advantage of every opportunity while still complying with complicated government regs.  Brian Pasch (of the DealersEdge Digital Marketing Guide WebCast Series) has put together a comprehensive marketing plan using digital as well as traditional marketing techniques to help you get more customers into your showroom.

He will share that plan on July 28 in a Live WebCast at 1:00 PM EST.  Please join us and make sure that your current marketing plans are in compliance with NHTSA rules and standards.

Dealers are also reminded that if they plan to use the NHTSA green CARS logo in the marketing plans, they must get prior approval by the NHTSA.  By submitting your materials now, you can get them approved in time to be first to market with compliant messaging.

You will learn how to develop a digital market plan to capitalize on the Cash for Clunkers program and the consumer interest it will generate.  Specifically:

• How to make sure your website takes full advantage of organic search in your trading area with a full page of “Cash for Clunker” text including a clear call to contact your dealership.
• How to use this text-optimized landing page for Google Adwords- Pay-For-Click
• How to develop your online and offline marketing graphics and mailers for maximum impact that comply with the NHTSA
• How some are using a merge of dealership customer lists and external data sources to identify prospects or customers who might qualify for a CARS credit
• How to decide whether or not to employ outside data to identify “predicted” Cash for Clunkers candidates
• How to develop a digital organic marketing strategy, including blogs and press releases to drive more Cash for Clunker prospects to your website
• How to develop a cross selling strategy that emphasizes automaker rebates or sales of used vehicles to customers who do not qualify
• How to maximize the sales related to this program in your dealership – both to those who qualify and to those who do not qualify under Cash for Clunkers guidelines.

Join us on July 28th and you will walk away with a marketing template that is sure to bring more customers through your showroom than through your competitors.  This program has only a small window of opportunity – there is no time to sit back and see how things work out.  The winners over the next couple of months will be the dealers who were proactive in seeking out this business.

Members Only Registration Details:

This 90+ minute WebCast presentation will cost you only $198!  Non-Members Pay $298 and You Save $100 because you are a Network Member!

This session will be recorded and a download of the entire program made available to every attendee at no additional charge -So you can review the marketing suggestions and share it with fellow dealership managers and marketing planners.

You will receive immediate confirmation that your registration order has been received and then within 5 days of the WebCast, specific connection details.

To register right now, online, just click here or call 800-321-5312.  If you care calling from outside the U.S. and Canada, call 609-879-4456 and ask for Member Services.

The DealersEdge Satisfaction Guarantee

All DealersEdge Webinars come with a full money-back guarantee.  If you are dissatisfied for any reason, you only need to tell us and we will issue a prompt and full refund.  We realize that purchasing a program online and in advance carries some risk.  It might not be exactly what you thought it was or what you actually need.  Not to worry – just let us know and you get all your money back.  Your total satisfaction is our utmost concern.

But we are certain that you will be more than satisfied with this presentation.  Based on Brian’s performance on four previous WebCast this year and the many positive reviews, we just know you will be fully and happily satisfied.