Brian Pasch, founder and CEO of PCG Digital Marketing, will present at the Innovative Dealer Summit, September 8, 2010. Pasch’s leadership message is entitled: “Car Dealers are Under Attack.”

Brian will walk attendees of The Innovative Dealership Summit through the unforeseen negative consequences of car dealers participating in popular inventory advertising models that are actually hurting their own direct website traffic!

Brian Pasch will also give examples of how car dealers can fight back against online attacks on their brand name by third parties, national publications and their competition.

2010 Innovative Dealer Summit

Denver, The Mile High City, will host representatives of the automotive industry at the Marriott Denver South at Park Meadows for a day-long leadership program on the latest in innovative technologies, social media marketing, search engine optimization, reputation management, sales, service, customer satisfaction, profitability and more.

Summit attendees will include dealer principals/owners, general managers, senior dealership managers and directors, Internet sales managers, business development managers, F&I managers, key dealership leaders, sales leadership, advertising and marketing consultants, controllers and other key decision makers.

Tim Jackson, director of the Innovative Dealer Summit, said, “Brian’s presentation will be very timely and one of the most popular and interesting of the conference.” The Summit will feature 30 emerging, compelling topics during the 12-hour conference.”

Brian Pasch Among Featured Guests

Brian Pasch, CEO and Founder of PCG Digital Marketing is a popular speaker and writer on digital marketing strategies for the automotive industry. He is an active blogger on the most visited social networks and forums for car dealers who seek to learn more about SEO, SEM, social media and leveraging the Internet to grow dealership sales.

Brian Pasch is also creator of the popular ASMA Awards which recognizes the best digital marketing platforms in the automotive industry. The awards will be presented this year at the 9th Digital Dealer COnference and Exposition in Las Vegas, October 13, 2010.

Pasch also recently announced the largest Automotive SEO Study for car dealers which will start on September 1, 2010.  The study will include 100 car dealers and span four months.  The results will be presented at the 2011 NADA Convention in San Francisco.

The Innovative Dealer Summit was created as a directive and priority of the Colorado Automobile Dealers Association. For more information visit www.innovativedealersummit.com

About Innovative Dealer Summit

• Scheduled from 8am to 8pm, September 8, 2010
• 36 action-packed hours of training during a 12-hour period
• Nationally recognized auto retail thought-leaders
• Top Internet marketing wizards will address dealers

Darkness has a profound effect on my sleep cycle and room darkening shades at a Paris hotel made that very clear.

While I have been in Paris I have been sleeping much longer than usual.   Part of the reason is that my schedule over the past month has been very hectic and this vacation included much needed rest.  But what was surprising was that I was sleeping till 12:00 noon which is my normal 6:00 am back in New Jersey.

Today is my last day here in Paris before I head to Rome so instead of closing off the room darken shades, I left them open when I went to bed.  Miraculously, I got up around 6:00 am and was actually well rested.  The morning daybreak had brought some great light into the room but not piercing sun in my eyes.

It occurred to me that at home we don’t have room darkening shades so the darkness has a profound effect on my sleep cycle.  It may seem elementary to you but it was shocking to see just how much longer I can sleep in the darkness.

The good news is that three days of late sleeping has refreshed my body.  I went running in Luxembourg Gardens three days in a row and run about 2.6 miles a day.  Yesterday I also walked about 5 miles so my legs are really getting into shape.  Paris has been a great experience and I have found the will power to avoid eating a loaf of french bread every day.

The harder part is next: Tuscany.  The pasta….well you know.

I am traveling on holiday in Paris trying to write this blog post on a European keyboard and its very challenging. The “A” key for example is in the wrong place.

Here  are a few quick observations about Paris:

1. Many young people are smoking significantly more than in the US.
2. The ability to find vegetarian or vegan dishes is very hard.
3. The US dollar is stronger as compared to the Euro but food is still at NYC prices.
4. The  service levels at restaurants is strained by under staffing.
5. Buses were very easy to utilize but overcrowding is a buzz kill.
6. The food was wonderful, fresh and satisfying.

So, it has been 15 years since I was in Paris and I have a greater appreciation for this fine city.  I took a jog today in the Luxembourg Gardens and it was fantastic. The city was very clean and the people very accomodating.  Bravo Paris!

Automotive digital marketing consultants, the Pasch Consulting Group (PCG), announce their comprehensive Internet marketing and social media solutions for dealers who want to increase the visibility and reputation of their business online. 

The Pasch Consulting Group just released their latest comprehensive Internet marketing package that includes their proven techniques to maximize a dealer’s online presence using effective Internet marketing and social media strategies. 

The PCG marketing package implements online marketing and brand messaging through social media platforms, websites, microsites, blogging, banner advertisements, pay per click advertising, video marketing and more. 

The PCG Automotive Digital Marketing package is attractively priced at $1,195 per month for a single dealership.  PCG marketing services are designed to enhance the existing digital marketing efforts within a dealership instead of hiring a full time marketing specialist.  PCG works seamlessly with traditional advertising agencies that service dealers since they do not offer offline media marketing solutions.

Dealers who seek to employ a qualified full time Internet Marketing Manager specialist can plan to spend upwards of $50,000 a year.  The PCG automotive digital marketing packages can help cut costs for dealers who can’t justify a full-time employee or who cannot find qualified automotive digital marketing professionals.  For a fraction of the price of a full time digital marketing specialist, car dealers gain the knowledge and expertise of working with PCG’s automotive marketing professionals.

According to Brian Pasch, CEO of Pasch Consulting, working with PCG specialists, dealers increase their bottom line by allowing their employees to focus on the day-to-day sales operations at the dealership.  “Critical tasks needed to maximize a dealer’s presence online are often put to side by employees who are too busy,” says Pasch.  “We can help them get a jump on the competition by performing these tasks while they focus on operations, sales, and in-house marketing.”

Brian Pasch, CEO of the Pasch Consulting Group, is a respected leader in Automotive Digital Marketing.  He is a noted speaker on the subject of Automotive SEO and digital marketing.

Brian will be one of the instructors at the 2010 Automotive Marketing Boot Camp scheduled for February 12, 2010 in Orlando.  The boot camp is scheduled conveniently one day prior to the official start of the2010 NADA convention so dealership employees can attend both events.

Car dealers interested in strengthening their internet marketing visibility should set up an appointment to speak with Brian Pasch if they are attending the NADA Convention in Orlando in February and cannot attend the Boot Camp.  Interested dealers can contact carrie@paschconsulting.com to schedule an appointment.

To learn more about the Automotive Marketing Boot Camp prior to 2010 NADA, visit http://www.automotivemarketingbootcamp.com/instructors/