PCG Digital Marketing unveiled their Automotive Advertising Network (AAN) at the 2010 National Automobile Dealers Association (NADA) Convention in Orlando which expands the opportunities for car dealers to advertise their cars for sale online.

The AAN consists of a network of car inventory advertising websites that target local marketing and the unique search phrases that consumers use to research new and used cars.  The AAN will have over 300 websites to assist consumers in its network by the end of April 2010.  The sites will contain automotive buying news, tips, resources and local dealer inventory.  The AAN platform will be formerly launched at the 8^th Digital Dealer Conference in Orlando on April 20, 2010.

In addition to the network of over 300 websites dealers can leverage to advertise their cars, the AAN also includes PCG’s CarPort App™, a software application that allows cars dealers to post their cars on social media websites and popular blogs.  With CarPort App™ car dealers can leverage the search engine power of blogs to write about the cars they sell and include sample inventory in the blog post. 

Dealers who don’t want to maintain a blog can subscribe to PCG’s digital marketing package which includes content development, blogging and social media services in a turnkey package.  The AAN and CarPort App™ give dealers the opportunity to create strong local online marketing campaigns internally or in partnership with PCG Digital Marketing.

CarPort App™ is compatible with popular blogging tools that include WordPress, Blogger, TypePad, NING and Vox.  PCG Digital Marketing also enhanced CarPort App™ to display car dealer inventory on a tab on a Facebook Fan Page and well as a NING social networking website.   The software application empowers car dealers with unlimited advertising possibilities for the cars that they stock or sell.

Brian Pasch, CEO of PCG Digital Marketing, commented on the AAN;  “Car dealers are looking for incremental sales and leads to supplement their current marketing strategies.  The Automotive Advertising Network leverages the power of consumer search and social media to present more opportunities for car shoppers to see their cars.  With free blogging tools and CarPort App™ combined, car dealers can create unlimited local advertising strategies that can appear on Google Page One for popular search phrases.”

PCG Digital Marketing is offering car dealer’s special pricing for inaugural members of the AAN through June 1, 2010.   Early adopters will have strategic advantages for marketing in the local communities so according to PCG, “the early bird will get the worm”.   The AAN and CarPort App™ is being offered to car dealers for $495 a month and includes the custom setup of the dealer’s Facebook Fan Page inventory tab and training on how to create effect blog content with CarPort App™.

For more information on the Automotive Advertising Network and CarPort App™ contact PCG Digital Marketing at 732-450-8200.  Dealers can also read up on the technology at www.automotiveadvertisingnetwork.com and www.carportapp.com

Automotive digital marketing consultants, the Pasch Consulting Group (PCG), announce their comprehensive Internet marketing and social media solutions for dealers who want to increase the visibility and reputation of their business online. 

The Pasch Consulting Group just released their latest comprehensive Internet marketing package that includes their proven techniques to maximize a dealer’s online presence using effective Internet marketing and social media strategies. 

The PCG marketing package implements online marketing and brand messaging through social media platforms, websites, microsites, blogging, banner advertisements, pay per click advertising, video marketing and more. 

The PCG Automotive Digital Marketing package is attractively priced at $1,195 per month for a single dealership.  PCG marketing services are designed to enhance the existing digital marketing efforts within a dealership instead of hiring a full time marketing specialist.  PCG works seamlessly with traditional advertising agencies that service dealers since they do not offer offline media marketing solutions.

Dealers who seek to employ a qualified full time Internet Marketing Manager specialist can plan to spend upwards of $50,000 a year.  The PCG automotive digital marketing packages can help cut costs for dealers who can’t justify a full-time employee or who cannot find qualified automotive digital marketing professionals.  For a fraction of the price of a full time digital marketing specialist, car dealers gain the knowledge and expertise of working with PCG’s automotive marketing professionals.

According to Brian Pasch, CEO of Pasch Consulting, working with PCG specialists, dealers increase their bottom line by allowing their employees to focus on the day-to-day sales operations at the dealership.  “Critical tasks needed to maximize a dealer’s presence online are often put to side by employees who are too busy,” says Pasch.  “We can help them get a jump on the competition by performing these tasks while they focus on operations, sales, and in-house marketing.”

Brian Pasch, CEO of the Pasch Consulting Group, is a respected leader in Automotive Digital Marketing.  He is a noted speaker on the subject of Automotive SEO and digital marketing.

Brian will be one of the instructors at the 2010 Automotive Marketing Boot Camp scheduled for February 12, 2010 in Orlando.  The boot camp is scheduled conveniently one day prior to the official start of the2010 NADA convention so dealership employees can attend both events.

Car dealers interested in strengthening their internet marketing visibility should set up an appointment to speak with Brian Pasch if they are attending the NADA Convention in Orlando in February and cannot attend the Boot Camp.  Interested dealers can contact carrie@paschconsulting.com to schedule an appointment.

To learn more about the Automotive Marketing Boot Camp prior to 2010 NADA, visit http://www.automotivemarketingbootcamp.com/instructors/

Brian Pasch has been asked to be a guest speaker at the 7th Digital Dealer Conference to be held on November 1-3 in Nashville TN.  According to the Conference website, Brian is one of the top 5 returning speakers as rated by attendee scores from the last Digital Dealer Conference which was held in Las Vegas.

To register for the conference, visit the official website at: http://www.digitaldealerconference.com

This year Brian Pasch will be presenting a seminar entitled “Move Ahead of your Competitors with Content Based SEO Strategies”

Here is the outline of the seminar from the conference website.

By leveraging free and low-cost web publishing platforms, dealers can target any search phrases with effective content-based SEO strategies for Google page one dominance

Are you tired of your competitors ranking ahead of you in Google search results? Are your competitors surrounding you for key search phrases targeting your franchise brand, specific models and service/parts searches in your state? 

Brian Pasch will show attendees how to harness the marketing power of content-based SEO strategies. Learn how to create web articles that target any search phrase in you want high visibility in Google search. 

This session will give hands on examples during the seminar on how to utilize free and low-cost web publishing platforms the leverage your franchise news, special events and sales promotions to increase traffic to your web site. Write your way to better rankings, with more monthly unique visitors to increase your first party leads.  

The attraction of content based SEO strategies are that they deliver traffic and leads like an annuity. Unlike pay-per-click advertising, which stops when funding stops, content-based SEO techniques work day after day for your dealership once the content is published on the Internet. 

With dealerships watching their expenses and trying to do more with less advertising dollars, content SEO techniques will help you move ahead and stay ahead of your competition. While your competitors are asleep about this important marketing technique you should be burning the midnight oil. 

This seminar and handbook will give you the playbook and confidence to return to your dealership and make a difference immediately.

Brian Pasch, president of the Pasch Consulting Group is an 18-year veteran of the direct marketing industry. His company’s web sites are on Google page one nationally for search terms that include “Automotive SEO Consulting” and “Automotive SEO”.

Witnessing the redistribution of media budgets to Internet advertising in 2006, Pasch created an Internet marketing consulting practice. The Pasch Consulting Group has clients in a number of diverse industries and professions; automotive dealers, entertainment, financial services, manufacturing, medical, food service, real estate and consumer goods. Pasch is an avid writer on search engine optimization (SEO) and digital marketing strategies.