California Fisker dealership calls on PCG Digital Marketing for help with new Internet marketing and online brand development. The California Fisker Karma dealers serve the entire Orange County area. PCG will be working in conjunction with Feltman & Associates, a California advertising agency.
PCG Digital Marketing welcomes Fisker of Orange County to their family of growing automotive dealerships. The California Fisker dealership has contracted PCG Digital Marketing to kick-start their online marketing initiatives that will include executing Search Engine Optimization strategies and managing Social Media activities such as connecting with consumers via Facebook and Twitter.
PCG Digital Marketing will guide the dealership’s Automotive Advertising strategies that include the latest opportunities in digital and social marketing.
As part of their new strategic digital marketing strategy, the California Fisker dealership will receive the most advanced automotive digital marketing strategies developed by PCG. Enhancing Fisker of Orange County’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and the opportunity to join the Automotive Advertising Network (AAN).
The AAN combined with PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry-leading solution for lead generation and direct sales.
Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, video uploads and more.
The goal of Fisker of Orange County’s new Internet Marketing campaign will be to increase the frequency that their vehicles appear in local and regional search results and to generate additional traffic and leads to their business.
PCG will also train and mentor Fisker of Orange County’s Internet sales staff to eventually handle these responsibilities on their own, essentially creating an –in-house team of Internet Marketing and SEO experts. The team at Fisker of Orange County will receive on-site training from the specialists at PCG Digital Marketing in order to grow and develop their Internet sales team.
To learn more about California Fisker dealer Fisker of Orange County, please visit http://www.fiskeroforangecounty.com/.
PCG Digital Marketing today released the results of their highly anticipated 2010 Automotive Website Awards (AWA). The results of the 3rd annual study were announced at an awards ceremony in Las Vegas this morning, preceding the official start of the 9th Digital Dealer Conference & Exposition.
The 2010 Automotive Website Award study included a review of more than 45 automotive website providers and highlights several companies as industry leaders in automotive search marketing, and for the first time, website design and website technology. The new award categories are a result of the industry’s response to the popular Automotive Search Marketing Awards (ASMA) which will continue under the AWA “search” category. The ASMA awards are the standard for recognizing website platforms that excel in organic search.
In the Automotive Website Design category, awards were given for three classifications of automotive website platforms: dealership websites, manufacturer websites and third party automotive advertising websites.
In the Automotive Website Technology category, website platforms were evaluated on innovative core technology that stood above their peers.
2010 Automotive Website Award Winners
The 2010 Search Marketing awards are structured in three categories:
Phoenix Awards – Representing website companies that have released an impressive redesign of their website technology that will result in significant upside performance, features and functionality to their customers. Phoenix award winning platforms will be a force to be reckoned with in 2011.
Peak Performance – Representing website companies that have the search marketing architecture and feature set that will provide their clients with a strong competitive advantage online. Peak Performance winners are members of an elite group, which represent platforms that will enable dealers to create an unfair competitive advantage in their local markets.
Pinnacle Platform – The Pinnacle award is the highest recognition we provide in the AWA Search Marketing category. The companies receiving this award have designed and delivered search compliant websites that stood above their peers.
Pinnacle Platform winners deliver outstanding digital marketing platforms for car dealers and show an unprecedented attention to detail in live production. These automotive platforms reached the pinnacle for scoring in our AWA benchmarks and live testing, which demonstrates that these companies practice what they preach.
2010 AWA Pinnacle Platform Award winners, our highest award for Search Marketing, in alphabetical order:
The 2010 AWA Peak Performance Award winners for Search Marketing, in alphabetical order:
The 2010 AWA Phoenix Award winners for Search Marketing, in alphabetical order:
The 2010 Website Design winners by category are:
The 2010 Website Technology winners by category are:
The results of the 2010 AWA report were announced to attendees of the 9th Digital Dealer conference in Las Vegas at an awards ceremony.
Download the Automotive Website Awards full report.
Brian Pasch, founder and CEO of PCG Digital Marketing, will present at the Innovative Dealer Summit, September 8, 2010. Pasch’s leadership message is entitled: “Car Dealers are Under Attack.”
Brian will walk attendees of The Innovative Dealership Summit through the unforeseen negative consequences of car dealers participating in popular inventory advertising models that are actually hurting their own direct website traffic!
Brian Pasch will also give examples of how car dealers can fight back against online attacks on their brand name by third parties, national publications and their competition.
Denver, The Mile High City, will host representatives of the automotive industry at the Marriott Denver South at Park Meadows for a day-long leadership program on the latest in innovative technologies, social media marketing, search engine optimization, reputation management, sales, service, customer satisfaction, profitability and more.
Summit attendees will include dealer principals/owners, general managers, senior dealership managers and directors, Internet sales managers, business development managers, F&I managers, key dealership leaders, sales leadership, advertising and marketing consultants, controllers and other key decision makers.
Tim Jackson, director of the Innovative Dealer Summit, said, “Brian’s presentation will be very timely and one of the most popular and interesting of the conference.” The Summit will feature 30 emerging, compelling topics during the 12-hour conference.”
Brian Pasch, CEO and Founder of PCG Digital Marketing is a popular speaker and writer on digital marketing strategies for the automotive industry. He is an active blogger on the most visited social networks and forums for car dealers who seek to learn more about SEO, SEM, social media and leveraging the Internet to grow dealership sales.
Brian Pasch is also creator of the popular ASMA Awards which recognizes the best digital marketing platforms in the automotive industry. The awards will be presented this year at the 9th Digital Dealer COnference and Exposition in Las Vegas, October 13, 2010.
Pasch also recently announced the largest Automotive SEO Study for car dealers which will start on September 1, 2010. The study will include 100 car dealers and span four months. The results will be presented at the 2011 NADA Convention in San Francisco.
The Innovative Dealer Summit was created as a directive and priority of the Colorado Automobile Dealers Association. For more information visit www.innovativedealersummit.com
About Innovative Dealer Summit